The posting of blog articles on your website carries many advantages.

1. You can directly link to them on posts that you create on social media platforms, such as facebook, which will keep your audience engaged and informed about changes to your business.

2. Search engines love websites whose content grows and changes over time. As a result, over time, websites whose content changes and is added to on a frequent enough basis may rank higher in search engine results than websites that do not. This is one component of Search Engine Optimization (SEO) and important for maximizing the amount of traffic that your website gets.