Search engine optimization, or SEO, is a set of strategies that is used to improve the ranking of your website on popular search engines such as google.com. Your website has baked-in on-site and on-page SEO optimization, which includes the following:

Speed

- Fast page speed as per Google PageSpeed Insights

Design

- Ability to create blog posts 

- Website formatting adapts to device size (i.e. desktop, tablet, mobile)

- Use of images on homepage is limited for the fastest load time possible

- Internal linking

Hosting

- CDNs are used for 3rd party assets

- Website is hosted with AWS (Amazon Web Services)

- Server-side text compression

HTML Content

- Site title and meta information are provided

- H1 and H2 tags are used to identify significance of sections on the page

- Primary JavaScript and CSS code is contained in external files

- Non-essential JavaScript is loaded after initial paint of the page

- robots.txt file that allows for crawling/indexing of your website

Images

- Image size optimization

- Lazy loading of images and background images

- Alt tags

URLs

- Contain keywords

- Short in length

- Static (i.e. do not include parameters)

- Non-case sensitive

- Use hyphens for word separation

- Are https (protected by SSL certificate) and automatically redirect to https urls when user enters an http url

- Dynamically generated site map