Search engine optimization, or SEO, is a set of strategies that is used to improve the ranking of your website on popular search engines such as google.com. Your website has baked-in on-site and on-page search engine optimization, which includes the following:

Design

• Ability to create blog posts
• Website formatting adapts to device size (i.e. desktop, tablet, mobile)
• Internal linking

Hosting

• CDNs are used for 3rd party assets
• Website is hosted with AWS (Amazon Web Services)
• Server-side text compression

HTML Content

• Site title and meta information are provided
• H1 and H2 tags are used to identify significance of sections on the page
• Primary JavaScript and CSS code is contained in external files
• Primary CSS file contains vendor prefixes, is minified, and is gzipped for maximum compatibility and speed
• Non-essential JavaScript is loaded after initial paint of the page
• robots.txt file that allows for crawling/indexing of your website

Images

• Image compression and size optimization
• Lazy loading of images and background images
• Alt tags

URLs

• Contain keywords
• Short in length
• Static (i.e. do not include parameters)
• Non-case sensitive
• Use hyphens for word separation
• Are https (protected by SSL certificate) and automatically redirect to https URLs when user enters an http URL
• Dynamically generated site map

Many of these features will contribute to the blazing fast speed of your PageSmack-powered website, which will further help with your ranking on popular search engines like google.com.

Screenshot from Google Lighthouse